Making Your Direct Channel the Preferred Choice
|

Making Your Direct Channel the Preferred Choice

By

In today’s hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical. In the April edition of the World Parity Report by 123Compare.me industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. This rate behaviour undermines…

Key Trends Shaping Direct Booking Success
|

Key Trends Shaping Direct Booking Success

By

Loyalty programs have evolved far beyond simple points-based systems. Recent research reveals that effective loyalty strategies are becoming increasingly central to hotels’ direct booking success and overall revenue growth. Let’s explore the key trends and insights shaping the future of hotel loyalty programs. The Revenue Impact of Modern Loyalty Programs The numbers speak for themselves….