Artificial intelligence is rapidly becoming the hospitality industry’s latest obsession. New tools appear almost weekly, and hotel leaders are eager to demonstrate they are embracing the future. Yet the excitement masks a potential problem. As hotels rush to adopt AI, many are still refining their understanding of what AI truly encompasses. By taking time to…
AI and BI are transforming revenue management, but the future still belongs to those who know how to think. The Daily Paradox Have you ever found yourself buried under a mountain of spreadsheets at midnight, still trying to close your weekly forecast? You’re not alone. According to recent research, 76% of a revenue manager’s week…
Clearwater, FL, November, 2025 – ampliphi, the AI-powered revenue management system, has introduced two new features, Event Signals and Competitive Insights Tools. These capabilities enable hotels to anticipate market changes, adapt pricing with greater precision, and strengthen revenue strategies in competitive environments. Understanding Demand in Real Time The new Event Signals feature allows ampliphi to…
The hospitality world has entered a new chapter where revenue leaders are no longer solely technicians but are becoming the drivers of total profitability. The Turning Point What if I told you that the era of focusing only on room rates is over? If you’re managing a hotel today, you already feel it. Those rules…
In today’s hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical. In the April edition of the World Parity Report by 123Compare.me industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. This rate behaviour undermines…
