DENVER, CO — [March, 2026] — Lighthouse, the AI commercial operating system for the travel and hospitality industry, today announced the launch of The Hotels Network app, the first direct booking app for hotels available inside ChatGPT. Powered by Lighthouse’s Connect AI engine, the app gives hotels a direct presence in AI conversations for the first…
AI is happening, but we need to bridge the gap between concept and reality to avoid the hospitality sector being fraught with indecision and a lack of clear vision. During the year ahead, Model Context Protocol (MCP) has the potential to transform hotel bookings and unlock new opportunities to Find, Book and Grow audiences. Here’s why. Hoteliers have been promised great things from…
80 DAYS, the global hospitality marketing agency, today announced a new strategic partnership with DirectBooker, the supplier-aligned AI aggregator for hotels, and DerbySoft, a world-leading connectivity platform, to deliver real-time hotel rates, availability, direct booking links and marketing content into AI search platforms, including ChatGPT, Claude and Gemini. Using an ARI (Availability, Rates and Inventory) feed from DerbySoft,…
Artificial intelligence is rapidly becoming the hospitality industry’s latest obsession. New tools appear almost weekly, and hotel leaders are eager to demonstrate they are embracing the future. Yet the excitement masks a potential problem. As hotels rush to adopt AI, many are still refining their understanding of what AI truly encompasses. By taking time to…
AI and BI are transforming revenue management, but the future still belongs to those who know how to think. The Daily Paradox Have you ever found yourself buried under a mountain of spreadsheets at midnight, still trying to close your weekly forecast? You’re not alone. According to recent research, 76% of a revenue manager’s week…
Apaleo is the first property management platform in the hospitality industry to launch a Model Context Protocol (MCP) Server – a breakthrough that allows AI agents to perform complex, cross-system hotel operations without weeks of custom coding. The MCP Server provides AI agents a standardised way to read hotel data and perform actions across the broad ecosystem of hospitality AI…
AI, or discussions about AI, are seemingly everywhere right now – but when is AI going to prove useful to independent hoteliers? It’s fair to say that the hospitality industry has often been reactive in its approach to technology adoption. Playing catch-up rather than leading innovation and this appears to be the case with AI….
According to recent Accenture research, 84% of travel executives say AI is the key to achieving their growth targets demonstrating that AI-driven channel strategies are no longer optional; they’re absolutely mission-critical for driving hotel revenue. Artificial intelligence is no longer a futuristic concept in the hotel industry—it’s an essential driver of performance in today’s hyper-competitive…
Google has long made it clear that it doesn’t want to just help users search – it wants to help them find answers. Its latest round of updates in Search and Maps, powered by generative AI, further help to fulfil Google’s aim of giving users what they want with as little friction as possible. This…
Hoteliers are under mounting pressure to modernize operations and exceed increasingly sophisticated guest demands. As smartphones, voice assistants, and AI-powered platforms become routine in daily life, guests expect their hotel experience to reflect the same level of immediacy, personalization, and convenience. The 2025 State of Hotel Guest Tech Report, based on a global survey of…
