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  • The Repair Was Simple. The Decision Wasn’t.
    Hotel Industry Trends

    The Repair Was Simple. The Decision Wasn’t.

    By November 14, 2026

    Picture this – an engineer brought the actual solution to the person who approves repairs. It was a simple part-replacement job. The part required a purchase order, however, and the department’s monthly line was already spent. So the answer was no, even though the diagnosis was right. Being right meant spending money on something that…

    Read More The Repair Was Simple. The Decision Wasn’t.Continue

  • The Hidden Cost of a Five-Minute Call
    Hotel Industry Trends

    The Hidden Cost of a Five-Minute Call

    By September 30, 2026

    Five minutes sounds harmless. In a hotel where 100 people are affected across a full operating day, five avoidable coordination minutes each add up to more than one complete shift. The commercial question is not whether employees are busy. It is whether their time is producing guest value. I learned the cost of a five-minute…

    Read More The Hidden Cost of a Five-Minute CallContinue

  • Why Guests Chase Recognition, Not Just Rewards
    Hotel Industry Trends

    Why Guests Chase Recognition, Not Just Rewards

    By September 25, 2026

    A hotel stay starts long before a guest reaches the front desk. It begins when they compare rooms, read reviews, check the map, weigh the price and decide whether the loyalty benefits are enough to make booking direct worthwhile. By the time they arrive, the brand has already made a promise: this stay will be…

    Read More Why Guests Chase Recognition, Not Just RewardsContinue

  • What Three Studios Taught Me About Operating Like a Hotel
    Hotel Industry Trends | Hotel Websites

    What Three Studios Taught Me About Operating Like a Hotel

    By September 20, 2026

    Running three beach studios taught me that becoming a hospitality operator is not mainly about adding more properties. It is about building reliable systems around every stay. A hotel direct booking strategy is one of those systems, but a website alone is not enough. A guest also depends on accurate availability, coordinated cleaning, clear arrival…

    Read More What Three Studios Taught Me About Operating Like a HotelContinue

  • Three Brilliant Basics At the Heart of Hospitality
    Hotel Industry Trends

    Three Brilliant Basics At the Heart of Hospitality

    By September 15, 2026

    Graveyards of hospitality are littered with concepts and ideas that never quite took off, or simply died quietly after much fanfare. In a world where investment cycles are getting shorter, and interest rates remain stubbornly high, it is the reliability and predictability of basics that continue to attract and build loyalty of ever-better-educated consumers. Yet,…

    Read More Three Brilliant Basics At the Heart of HospitalityContinue

  • How Cost-Cutting Backfires on Owners, Staff and Guests
    Hotel Industry Trends

    How Cost-Cutting Backfires on Owners, Staff and Guests

    By September 10, 2026

    Everyone in this industry is talking about a crisis right now and depending on who you ask, it’s a completely different one. Owners blame tax and wages, staff blame being run into the ground for less real money than they made last year and guests say the service isn’t what it was, despite paying more…

    Read More How Cost-Cutting Backfires on Owners, Staff and GuestsContinue

  • The hotel that was sitting on a 43% revenue increase & didn't know it
    Hotel Industry News | Hotel Industry Trends

    The hotel that was sitting on a 43% revenue increase & didn’t know it

    By July 22, 2026

    Andi Newcomer was working around 60 hours a week and operations were running fine. Events were booked, clients were happy, the conference centre was in demand. The problem was that she had no way to see where the performance was coming from. Best Western Boulder Falls Inn is an 84-room hotel in Lebanon, Oregon, built…

    Read More The hotel that was sitting on a 43% revenue increase & didn’t know itContinue

  • Agentic Governance is the Big Trend from HITEC 2026
    Artificial Intelligence | Hotel Industry Trends

    Agentic Governance is the Big Trend from HITEC 2026

    By July 12, 2026

    Everyone knew AI would dominate the conversation at HITEC 2026 in San Antonio. What surprised me was how quickly the discussion has moved beyond chatbots, virtual concierges and one-off productivity tools. The real story is now governance. As hotels begin deploying dozens of AI-powered workflows across revenue management, marketing, reservations, maintenance, finance and guest communications,…

    Read More Agentic Governance is the Big Trend from HITEC 2026Continue

  • Open for (but not getting) short‑lead business? Here’s why.
    Hotel Industry Trends

    Open for (but not getting) short‑lead business? Here’s why.

    By July 7, 2026

    If your property has function space, you’re already better positioned than most standalone venues to capture short-lead event business. You have the rooms and catering infrastructure in place to turn bookings around quickly. Yet a good deal of this business goes to faster competitors rather than better ones.   Planning cycles are compressing  Short-term booking windows…

    Read More Open for (but not getting) short‑lead business? Here’s why.Continue

  • Driving Booking with Fitness over Spa and Wellness
    Hotel Industry Trends

    Driving Booking with Fitness over Spa and Wellness

    By June 12, 2026

    Wellness and spa are definitely reasons to book a hotel. But do guests select a property based on its gym facilities? Let’s fire off two examples off the top to support the affirmative: EVEN Hotels: an upscale brand under IHG that’s pivoted against the K-shaped barbell distribution problem of hotels gravitating towards select service and…

    Read More Driving Booking with Fitness over Spa and WellnessContinue

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